Frontiers | What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research
www.frontiersin.org
both the practice of child influencers engaging in paid partnerships, and the targeting of children through influencer marketing raises ethical and legal concerns. Concerning the latter, whereas formal guidelines to protect (child) influencers are lacking (e.g., on labor conditions and compensation)
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- both the practice of child influencers engaging in paid partnerships, and the targeting of children through influencer marketing raises ethical and legal concerns.
- Concerning the latter, whereas formal guidelines to protect (child) influencers are lacking (e.g., on labor conditions and compensation) influencers are considered responsible
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