Potential Contributions of Behavior Analysis to Research on Pro-environmental Behavior thumbnail
Potential Contributions of Behavior Analysis to Research on Pro-environmental Behavior
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Behavior analysis is a natural-science approach to understanding the behavior of individuals (APA Div. 25: Behavior Analysis, 2013; Pierce and Cheney, 2017) This means that behavior is studied as a function of natural (rather than immaterial, mental) events and processes (The Association for Behavio
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  • Behavior analysis is a natural-science approach to understanding the behavior of individuals (APA Div. 25: Behavior Analysis, 2013; Pierce and Cheney, 2017)
  • This means that behavior is studied as a function of natural (rather than immaterial, mental) events and processes (The Association for Behavior Analysis International, 2020).
  • behavior analysis is characterized by a focus on contingencies (i.e., the relationships between environment, behavior, and its consequences) as a key concept in behavioral explanation.
  • t proceeds from the observation that behavior, in interaction with the environment, produces consequences in the physical world.
  • it parallels the mode of causation in natural selection

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