Top Highlights

• This study uses Theodore Millon’s (1990, 2011) personality theory to explore the life of Ferdinand Karl Piëch (1937–2019), an Austrian engineer and business executive who was the chairman of the executive board of the Volkswagen Group (1993–2002) and the chairman of the supervisory board from 2002 to 2015.
• The findings suggest that although Piëch demonstrated the characteristics of three personality prototypes, the assertive-sadistic prototype is the best fit for his personality characteristics.
• They highlighted the dark triad of personalities, consisting of narcissism (entitled self-importance), Machiavellianism (strategic exploitation and deceit) and psychopathy (callousness and cynicism).
• Kaufman (2019) points out that the negative sides of the dark pyramid is negatively correlated with, for example, compassion, self-transcendent values, agreeableness, conscientiousness, empathy, and the belief that humans and the self are good.
• In contrast, the dark sides of the personality have been positively correlated with utilitarian moral judgement, strengths of creativity, bravery and leadership, power, motivation to gain power, self-enhancement, and achievement

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