Inside the 2020 campaign messaging war that’s pelting our phones with texts thumbnail
Inside the 2020 campaign messaging war that’s pelting our phones with texts
www.fastcompany.com
The main reason texts can reach so many voters and motivate supporters is because while most people screen phone calls, especially from numbers they don’t know, they associate texts with people close to them like friends and family. ampaign typically starts with a list of cellphone numbers taken fro
1 Users
0 Comments
3 Highlights
3 Notes

Top Highlights

  • The main reason texts can reach so many voters and motivate supporters is because while most people screen phone calls, especially from numbers they don’t know, they associate texts with people close to them like friends and family.
  • ampaign typically starts with a list of cellphone numbers taken from a voter file it leases from the party. The voter file contains voter-provided phone numbers, email add
  • Democrats were the first to discover the goodness of P2P texting. Back in the fall of 2014, an ex-Facebook employee named Roddy Lindsay was volunteering at the immigration nonprofit FWD.us, when a few of the organizers began using text messaging to contact supporters and invite them to events. “It turned out to be a really effective way to do that,...

Ready to highlight and find good content?

Glasp is a social web highlighter that people can highlight and organize quotes and thoughts from the web, and access other like-minded people’s learning.