Americans are overwhelmed with the amount of campaign ads flooding their television and social media feeds
The volume of campaign ads can unfortunately be harmful to some members of the public due to the heavy emphasis on immigration and immigrants.
While the United States has been home to an anti-immigrant political climate that has politicized Latino immigrants for several election cycles, it feels as though the volume of campaign ads that focus on border enforcement has increased this campaign season
700 unique paid ads that have been viewed 52.6 million times on voters’ social media feeds are anti-immigrant, divisive and/or racist
generating fear and xenophobia by framing the immigration issue around an “invasion” of immigrants coming to the United States, which generates fear and anger.
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