Historically, negative consumer attitudes have been reflected most immediately in lower spending as consumers tighten their proverbial belts. Yet consumers show no evidence of any belt-tightening in their spending behavior. Since January 2021, real consumption has grown at an annual rate of 3.4%, compared to an average of 2.4% between 2010 and 2019...
But again, here we see another striking disconnect; applications to start a new business—including those which are likely to be an employer in the future—sharply increased during the pandemic and have remained nearly 40% above their pre-pandemic level.
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