Apple Tests ‘Apple GPT,’ Develops Generative AI Tools to Catch OpenAI thumbnail
Apple Tests ‘Apple GPT,’ Develops Generative AI Tools to Catch OpenAI
www.bloomberg.com
Apple Inc. is quietly working on artificial intelligence tools that could challenge those of OpenAI Inc., Alphabet Inc.’s Google and others, but the company has yet to devise a clear strategy for releasing the technology to consumers. In recent months, the AI push has become a major effort for Apple
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  • Apple Inc. is quietly working on artificial intelligence tools that could challenge those of OpenAI Inc., Alphabet Inc.’s Google and others, but the company has yet to devise a clear strategy for releasing the technology to consumers.
  • In recent months, the AI push has become a major effort for Apple, with several teams collaborating on the project,
  • But the company has made AI headway in other areas, including improvements to photos and search on the iPhone. There’s also a smarter version of auto-correct coming to its mobile devices this year.
  • Apple will be adding AI to more of its products, he said, but on a “very thoughtful basis.”
  • In an interview with Good Morning America, meanwhile, Cook said he uses ChatGPT and that it’s something that the company is “looking at closely.”

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