The Art of the Narrative Arc: Why Marketers Must Learn to be Storytellers thumbnail
The Art of the Narrative Arc: Why Marketers Must Learn to be Storytellers
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The Art of the Narrative Arc: Why Marketers Must Learn to be Storytellers storytelling defines the marketer The story has been one of marketing’s best tools for building desire, interest and bonds with customers. a well-told story can stand outside the flood of content “Story, like art and music, is
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Top Highlights

  • The Art of the Narrative Arc: Why Marketers Must Learn to be Storytellers
  • storytelling defines the marketer
  • The story has been one of marketing’s best tools for building desire, interest and bonds with customers.
  • a well-told story can stand outside the flood of content
  • “Story, like art and music, is a word you think you understand until you try to define it,”

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