“Above all, it is stimulating to interact with people who are full of creativity and curiosity, and I can learn a lot from them. With this in mind, I decided to participate in this custom program.”
This ongoing tie to us—and specifically with Brett—provided a serendipitous opportunity to connect with a Summer 2022 custom program cohort(link is external) of students coming from ESADE University(link is external) (Barcelona).
ESADE students worked on a proposal for strategies and tactics to attract new users. Our problem was how to expand the user base. The big challenge was to create word-of-mouth virality and to think about how to best reach the right audience through the right channels.
The experience of working with them was refreshing and full of insight. The big problem with startups is that founders tend to be myopic about what they are creating. However, in order to not miss out on great opportunities, a broader perspective and more flexible thinking are required.
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