The ownership economy is a term for the products and services that will define web3—and the next generation of the internet—as those that transform users into owners. This shift is big—and growing—with the market capitalization of the over 19,000 tokens tracked by data aggregator CoinMarketCap reaching $1.76 trillion. User ownership can jumpstart growth, but sustaining it is more challenging. New token distributions designs are boosting user loyalty. The ownership economy allows users to become owners earlier and participate in value creation.
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3. User ownership can foster richer ecosystems of projects and contributors
4. The ownership economy allows users to become owners earlier and participate in value creation
At a high level, the opportunity is to make token distribution more granular and targeted in rewarding behaviors that actually contribute to a network’s retention and sustainability, versus simply rewarding users whose tech-savvy networks translate into early knowledge of new products or who engage in mercenary behavior.
Simply put: the products and services that will define web3—and the next generation of the internet—are those that transform users into owners. We call this the ownership economy.
Metamask, a wallet that is used to connect to decentralized applications, recently announced that it had 32 million monthly active users as of February 2022, and Phantom (a wallet currently focused on Solana) announced monthly active users of 2 million in January 2022.
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