“I conduct user interviews specially for technology-related products where the user's keywords (need-related) are different than the technology provider (solution-based). I find product reviews are also useful.”
"Trends.pinterest.com was a really helpful tool that helped me with a low-volume keyword I wanted to target. My blog is all about student life and I thought Starbucks/coffee, in general, is a big part of that. So I thought of different coffee drinks that most students drink and came up with “Starbucks cold brew orders” as a good keyword to write ab...
search trends related podcasts in the specific industry (hosted by reputable companies/individuals). Why podcasts? Because the sources are generally experts in their field and they’re usually answering questions they get asked frequently, or that they use to share topical news and then through conversation, you can discover related questions and se...
“I usually tie up low search/zero volume keywords to relevant local events. I tend to work in tandem with the localization team to identify cultural opportunities and use keywords that have low value but can add value to hyperlocal pieces of content. To do so, I check the local sources of information (magazines, blogs, Eventbrite if it's relevant t...
“Crossing data is useful. Tools like Ahrefs sometimes provide unreliable data for smaller markets or niche markets, especially when search volume is low. To get meaningful insight, I pull data from a neighboring market like France or the Global volume. Then I add data from KW Planner (which usually shows higher search volumes) or a second tool like...
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