Surely I could use my authority and make you do it. Or I could tell you: If you complete this document, you’ll never have to check your Slack or email while you exercise, hang out with your kids, on weekends and while you’re on vacation. Heck, you can even delete those two apps from your phone. Now we talking?!?! This persuasive tactic falls un...
Human beings have a tendency to give stronger weights to payoffs that are closer to the present. It’s the reason we procrastinate, eat too much sugar, and don’t invest in our retirement accounts.
If you’re trying to convince your board about a new initiative. WIIFME. If you’re trying to convince someone to buy your online course. WIIFME. Heck, if you’re trying to create the perfect Tinder profile. WIIFME.
Everything is a sale And therefore WIIFME should always be in your persuasion tool kit.
Glasp is a social web highlighter that people can highlight and organize quotes and thoughts from the web, and access other like-minded people’s learning.