The WIFFME approach to getting what you want thumbnail
The WIFFME approach to getting what you want
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WIFFME or What’s in it for me? Human beings have a tendency to give stronger weights to payoffs that are closer to the present. It’s the reason we procrastinate, eat too much sugar, and don’t invest in our retirement accounts. WIFFME should always be in your persuasion tool kit.
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  • WIFFME or What’s in it for me?
  • Human beings have a tendency to give stronger weights to payoffs that are closer to the present. It’s the reason we procrastinate, eat too much sugar, and don’t invest in our retirement accounts.
  • WIFFME should always be in your persuasion tool kit.

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