Top Highlights

• Ethos: appeals to the audience’s respect for credibility.
• Readers who want an authoritative source will seek out ethos in what they consume. A writer or speaker who has credibility will also have authority, trustworthiness, and expertise. They will demonstrate their personal qualities, or moral character, to the reader or audience.
• Pathos: appeals to reader’s emotions in order to make them feel something. It is one of the most important components of literature.
• Without an emotional reaction, the author doesn’t have much more to work within the way of getting and keeping the reader’s attention.
• Logos: appeals to the reader’s logic in order to create a persuasive argument. Of the three, he believed logos outranked the other two in importance due to the fact that any argument, no matter where it’s made, needs logic to work.

Domain