Top Highlights

• Social media stands out as perhaps the most analyzed sector of internet game theory. These games are well understood and exhibit a mature set of players, strategies, modes, and outcomes.
• Monopolistic platforms wield unilateral control over determining the information that we see
• While users are responsible for creating and curating information on these networks, they share none of the value generated from their work
• The platform is motivated to aggressively grow a single "global water cooler" network in order to maximize the amount of attention generated.
• However, users share none of the upside in the network's growth. Instead, individuals are incentivized to compete with each other to capture a fraction of the network's attention and bankroll that attention into downstream benefits.

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