Do you want to make sure your message is heard by your dream clients? It can be difficult to get your message across in a way that resonates with them. Fortunately, there are three simple steps you can take to clarify your message and make sure it is heard. First, identify your target audience and tailor your message to them. Second, use language that is easy to understand and avoid jargon. Finally, focus on the benefits of your message and how it can help your dream clients. By following these steps, you can ensure that your message is heard and understood by your dream clients.
Top Highlights
having a clear message is what’s going to help you cut through the noise and actually be heard by the people you want to reach.
The good news: crafting a clear message isn’t hard, complicated, or even time-consuming. It’s simply about being intentional about who you want to reach, the problem you want to solve, and the exciting outcome your client can expect after working with you.
Once those things are clear — you can craft powerful messaging that grabs attention, shines a light on your offer, and gets people reaching out to work with you.
Their pain points: so you can grab their attention by speaking to their top-of-mind struggles, questions, and challenges
Their “narrative” around why they haven’t achieved their goals so you can create educational content that shows them what they’re missing
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