this paper attempts to explore students’ behavior regarding the use of ride-sharing services by extending the “Technology Acceptance Model.”
the study focuses on determining the moderating role of perceived risk between the proposed relationships.
findings of this research are useful for ride-sharing service providers and policymakers who can pro- mote the services among students by reducing the perceived risks and promoting the environmental benefits of ride-sharing.
he first recommendation is to target the students of other cities as well.
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