The Business Case for Understanding Generation Alpha - TheBusinessCaseForUnderstandingGenerationAlpha.pdf thumbnail
The Business Case for Understanding Generation Alpha - TheBusinessCaseForUnderstandingGenerationAlpha.pdf
hbr.org
They are brilliant, diverse, creative, outspoken, and incredibly tech-savvy they also feel extremely at home exploring video games, wearing virtual fashion and building experiences in virtual spaces. or Gen Alpha, their reality encompasses both the physical world and the virtual one Gen Alpha is pre
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Summary

- 🌟 **Tech-Savvy Innovators**: Generation Alpha is the most technologically advanced generation, growing up with AI, augmented reality, and gaming as integral parts of their lives.
- 🎮 **Gaming Over Social Media**: They prefer video games as their primary entertainment source and are moving away from traditional social networks, seeking safer, more engaging online communities like Discord and gaming platforms.
- đź›’ **Retail Evolution**: Brands like Walmart and Legoland are blending physical and digital experiences, utilizing AR and virtual worlds to engage Gen Alpha in shopping and play.
- 🚀 **Future Workforce**: With 65% of Gen Alpha expected to work in jobs that don't exist yet, they will likely enter emerging fields such as cybersecurity and app development, making up 11% of the global workforce by 2030.
- 👩‍👧‍👦 **Millennial Parenting**: Raised by tech-savvy Millennial parents, Gen Alpha is being taught to use technology safely and effectively, shaping their approach to learning and social interaction.

Top Highlights

  • They are brilliant, diverse, creative, outspoken, and incredibly tech-savvy
  • they also feel extremely at home exploring video games, wearing virtual fashion and building experiences in virtual spaces.
  • or Gen Alpha, their reality encompasses both the physical world and the virtual one
  • Gen Alpha is predicted to be the most innovative and technologically advanced generation to date, as it is comprised of people who will not know life without artificial intelligence, augmented reality, and gaming. These traits will impact not only Gen Alpha’s members’ approach to school and work, but also how they socialize with their friends and f...
  • Walmart in 2021 launched an AR “gamified educational experience” called the Hidden World of Waffles + Mochi, which allowed kids to use an app on their parent’s cell phone while the parent shopped for groceries.

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