How Starbucks Devalued Its Own Brand
hbr.org
Starbucks may call it “experiential convenience,” but we consider that an oxymoron; convenience is about time well saved and experience is about time well spent. It’s really just the experiential equivalent of “shrinkflation.”
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- Starbucks may call it “experiential convenience,” but we consider that an oxymoron; convenience is about time well saved and experience is about time well spent. It’s really just the experiential equivalent of “shrinkflation.”
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