How Your Business Should Tap into the Creator Economy
hbr.org
we are concerned that acquisition strategies may not work as well as they have in the past to grow and maintain market share. Given the accelerating pace and virality of product life cycles, we believe that it will be difficult to estimate the asset value of any given product line in today’s environ
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Summary
🔍 Acquisition strategies may not be as effective in the fast-paced creator economy.
🌐 Develop an asset-light operating model by partnering with suppliers that can operate at speed.
🤝 Cultivate collaborative partnerships with creators to create innovative offerings.
🔄 Explore new positions in the value chain to tap into the creator economy.
📊 Use AI and predictive analytics to stay ahead of customer trends.
Top Highlights
- we are concerned that acquisition strategies may not work as well as they have in the past to grow and maintain market share. Given the accelerating pace and virality of product life cycles, we believe that it will be difficult to estimate the asset value of any given product line in today’s environment. The zeal of content creators leads to a rapi...
- Develop an asset-light operating model: Identify areas in the value chain to partner or work with fewer suppliers, but suppliers that can operate at speed. (This works well when entering a new market, or with a new product concept.) Cultivate collaborative partnerships with creators: Firms can foster collaborations with creators, developing innovat...
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Miki Uchida
Agile development has come at every corner of the business world.
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