Top Highlights

• Corporate innovation cannot begin with blue-sky thinking and proceed with the independence of a startup. Instead, companies must learn to link every innovation effort to two pillars of strategy: a clear set of growth priorities, and an understanding of the firm’s unique advantages.
• By linking innovation to strategy at every step along the way, from greenlighting to scaling up, established businesses can leverage their strengths to deliver innovation that drives bottom-line growth.
• The first strategy question that must be central to any corporate innovation effort is: What are the strategic priorities that matter most to our business?
• The problem lens draws from the common wisdom of Silicon Valley entrepreneurs to “fall in love with the problem” you are seeking to solve, and not the solution you expect will solve it.
• The opportunity lens is another way to define a strategic growth priority.

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