A Practical Guide for Marketers Who Want to Use GenAI
hbr.org
4Cs of Marketing AI Risks: Confabulation, Consumer Reactance, Copyright, and Cybersecurity. Confabulation
Generative AI is known to confabulate — or produce content that is not accurate
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- 4Cs of Marketing AI Risks: Confabulation, Consumer Reactance, Copyright, and Cybersecurity.
- Confabulation Generative AI is known to confabulate — or produce content that is not accurate
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