3 Ways to Keep Your Audience Focused During a Presentation
hbr.org
With so many distractions vying for our time, we must actively seek and gain our audience’s attention first. That’s why smart communicators not only actively deploy ways to capture attention, but they work to sustain it. Sustained attention is what I call engagement. If you can engage your audience,
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Summary
This article discusses three ways to keep your audience focused during a presentation. The first is physical engagement, which involves incorporating activities such as watching a video or raising hands. The second is mental engagement, which includes asking questions and using provocative statements or data. The third is linguistic engagement, which involves using inclusive wording, time-traveling language, and connecting people through shared experiences or beliefs. Combining these engagement techniques can help capture and sustain the audience's attention. It is important to use these techniques at the beginning of a presentation to immediately engage the audience.
Top Highlights
- With so many distractions vying for our time, we must actively seek and gain our audience’s attention first.
- That’s why smart communicators not only actively deploy ways to capture attention, but they work to sustain it. Sustained attention is what I call engagement. If you can engage your audience, they will stay focused and be less distracted.
- Three Ways to Engage Your Audience
- Whether you are giving an in-person pitch or presentation, or conducting a virtual meeting, think about how you can include physical engagement in your activities.
- you can have people watch a video, read a handout, click on something on their screens, raise their hands, or use virtual reactions.
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