To Implement Change, You Don’t Need to Convince Everyone at Once
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A much more effective approach is to leverage early enthusiasts to focus on a keystone change which has a tangible goal, involves multiple stakeholders, and paves the way to greater change Even for relatively small- and mid-sized enterprises, that’s a mistake. Starting with a big kickoff campaign is
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Implementing change doesn't require convincing everyone at once. Research shows that it only takes 10-20% of a system to adopt an innovation for rapid acceptance by the majority to follow. Similarly, it only takes 3.5% of the population in a society actively participating to succeed in political revolutions. The tipping point for change is getting 25% of people in an organization on board. Instead of starting with a big kickoff campaign, it's more effective to focus on a keystone change that involves multiple stakeholders and paves the way for greater change.
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- A much more effective approach is to leverage early enthusiasts to focus on a keystone change which has a tangible goal, involves multiple stakeholders, and paves the way to greater change
- Even for relatively small- and mid-sized enterprises, that’s a mistake. Starting with a big kickoff campaign is more likely to activate resistance than it is to win over a majority. It’s also unnecessary. Decades of research shows that you don’t need to convince everybody for an idea to take hold. That one simple principle can help bring about impa...
- Sociologist Everett Rogers’ “S-curve” research showed that it takes only 10%-20% of a system to adopt an innovation for rapid acceptance by the majority to follow. Professor Erica Chenoweth’s analysis of over 300 political revolutions in the past century finds that it only takes 3.5% of the population in a society actively participating to succeed,...
- Sell success rather than an idea
- Many think that driving change is about persuasion, so they focus on how to sell the idea, wordsmithing slogans and creating fancy presentation materials. The truth is that feeling the urge to persuade is a warning sign. It means you’re either starting with the wrong people or you have the wrong idea.
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