Validating Product-Market Fit in the Real World
hbr.org
Focus groups generate inputs about behavior and attitudes. Tools like conjoint analysis explore trade-offs consumers make when considering a product purchase. Large panels estimate the market opportunity for a particular product.
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- Focus groups generate inputs about behavior and attitudes. Tools like conjoint analysis explore trade-offs consumers make when considering a product purchase. Large panels estimate the market opportunity for a particular product.
Tags
GDH
product-mkt-fit
conjoint analysis
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Toughts & Comments
Emily Luskind
product market fit -- conjoint analysis when not a consumer product?
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