Identifying Unmet Needs in a Digital Age
hbr.org
identifying and filling people’s unmet needs challenging your vision (looking at people other than mainstream users everyday experiences discover patterns in their aggregate behavior patterns they exhibit as a group
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- identifying and filling people’s unmet needs
- challenging your vision (looking at people other than mainstream users
- everyday experiences
- discover patterns in their aggregate behavior
- patterns they exhibit as a group
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innovation
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