Another reason we seek horror is to gain novel experiences. Apocalypse horror films, for example, allow us to live out alternative realities
Some novel experiences can even contribute to our sense of accomplishment, like visiting a notorious haunted house. Being adventurous in this way makes us feel more worldly or daring (not to mention grants us bragging rights).
Lastly, horror entrainment may help us (safely) satisfy our curiosity about the dark side of human psyche
As an inherently curious species, many of us are fascinated by what our own kind is capable of. Observing storylines in which actors must confront the worst parts of themselves serves as a pseudo character study of the darkest parts of the human condition.
Consuming horror in a group is a great way to bond and connect with our friends and family. Research suggests that such bonding is linked to oxytocin, which is often released when we are in frightening situations. This hormone facilitates feelings of closeness and affinity among the group members.
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