The Creator Economy Needs a Middle Class
hbr.org
Launching a new platform, he said, was like starting a new country: Getting users to move from an established network that had an ossified economy and social classes to a new network requires the possibility of success The sustainability of nations and the defensibility of platforms is better when w
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- Launching a new platform, he said, was like starting a new country: Getting users to move from an established network that had an ossified economy and social classes to a new network requires the possibility of success
- The sustainability of nations and the defensibility of platforms is better when wealth isn’t concentrated in the top 1%.
- it’s vital for creator platforms to provide paths for upward mobility and democratize opportunities to succeed.
- 1. Focus on content types with lower replay value.
- categories with high replay value — like music and game platforms — are most susceptible to concentration among a few mega-hits.
Tags
Creator Economy
Economics
Ecosystem
Curation
Creator
Domain
Toughts & Comments
Kei
- The sustainability of nations and the defensibility of platforms is better when wealth isn’t concentrated in the top 1%. - On platforms, less wealth concentration means lessening the risk that a would-be competitor could poach top creators and threaten the entire business. - it’s vital for creator platforms to provide paths for upward mobility an...
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