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• The blind pursuit of shareholder value had devolved primarily into managing investor earnings expectations.
• active customer count, new customers acquired, purchases per customer, and revenue per new-customer cohort.
• Three new, auditable metrics would suffice in most instances: number of gross new customers acquired during the reporting period and number of net new customers remaining at period end number of existing (or tenured) active customers (existing customers are those who have been customers for a year or more; active customers have made a purchase in ...

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