Marvel’s Blockbuster Machine
hbr.org
They argue that Marvel’s success rests on four principles: (1) selecting for experienced inexperience, (2) leveraging a stable core, (3) continually challenging the formula, and (4) cultivating customers’ curiosity. Our analysis of this data suggests that Marvel’s success is rooted in four key princ
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- They argue that Marvel’s success rests on four principles: (1) selecting for experienced inexperience, (2) leveraging a stable core, (3) continually challenging the formula, and (4) cultivating customers’ curiosity.
- Our analysis of this data suggests that Marvel’s success is rooted in four key principles: (1) select for experienced inexperience, (2) leverage a stable core, (3) keep challenging the formula, and (4) cultivate customers’ curiosity.
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