Top Highlights

• When people lack understanding about why something matters and how they fit into it, they are less likely to care.
• Otherwise, you leave people to come to their own conclusions about what you’re asking them to do and why. The risk of misalignment is highest during the first conversation, so make sure you articulate your reasons from the start.
• this essential step sets the table for effective partnering
• You can’t motivate somebody to care when you can’t express the reasons why it matters to you
• They can’t read your mind, so if the finished product needs to be meticulous, be equally clear-cut in the ask.

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