How Amazon Adapted Its Business Model to India
hbr.org
67% of the population lives in rural areas characterized by an underdeveloped infrastructure. Only about 35% of India’s population is connected to the internet. India enacted a rigid FDI policy restricting foreign multibrand retailers from selling directly to consumers online. The good news included
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- 67% of the population lives in rural areas characterized by an underdeveloped infrastructure. Only about 35% of India’s population is connected to the internet.
- India enacted a rigid FDI policy restricting foreign multibrand retailers from selling directly to consumers online.
- The good news included a very young populace — more than 65% under age 35 — rising levels of disposable income, and ubiquitous cell phone ownership
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