Top Highlights

• Start by describing life as the audience knows it. People should be nodding their heads in recognition because you’re articulating what they already understand. This creates a bond between you and them, and opens them up to hear your ideas for change.
• introduce your vision of what could be. The gap between the two will throw the audience a bit off balance
• But what if we could solve the worst of our problems by bringing in a couple of powerhouse clients? Well, we can.
• Definitely include a call to action — but make it inspiring so people will want to act. Describe what I call the new bliss: how much better their world will be when they adopt your ideas.

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