Top Highlights

• Are they (1) truly distinctive? (2) measurable against competitors? (3) relevant to what you deliver to your core customers? (4) mutually reinforcing? (5) clear at all levels of the company?
• Making Your Differentiation Easier to Repeat Replicating your greatest successes means deeply understanding their root causes, maintaining a 360-degree view of where they could be adapted, and ensuring that the entire organization internalizes the strategy and the differentiation on which they are built. Here are six actions to consider: 1. Make s...
• he best way to grow is usually by replicating your strongest strategic advantage in new contexts. Companies typically expand in one or more of four ways: They create or purchase new products and services, create or enter new customer segments, enter new geographic locations, or enter related lines of business.

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