Nike’s Open (Green) Innovation
hbr.org
an organization dedicated to sharing patents and ideas that can help companies reduce their environmental impacts Earlier in the 2000s, Nike had developed a “green rubber” that lowered production costs and slashed toxic emissions by 96 percent. The company offered up this technology the GreenXChange
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- an organization dedicated to sharing patents and ideas that can help companies reduce their environmental impacts
- Earlier in the 2000s, Nike had developed a “green rubber” that lowered production costs and slashed toxic emissions by 96 percent.
- The company offered up this technology
- the GreenXChange consortium
- new methods of production that reduce energy, water, toxicity, and so on
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