Where Is Your White Space?
hbr.org
“a place where a company might have room to maneuver in a crowded playing field.” ubiquitous and frustratingly ambiguous refer to gaps in existing markets or product lines varying approaches to capturing opportunity Rather than think of white space as external — as some indistinct but desirable land
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Summary
"Where Is Your White Space?" explores the concept of "white space" as the potential opportunities for innovation and differentiation within a competitive market. It emphasizes the importance of identifying areas where a company can stand out amidst the crowd, despite the challenges of navigating a landscape that is both ubiquitous and ambiguous. The article encourages businesses to seek out these unique opportunities, which can lead to growth and success, while acknowledging that the definition of white space can vary and may be open to interpretation. Ultimately, it serves as a call to action for companies to strategically find their niche.
Top Highlights
- “a place where a company might have room to maneuver in a crowded playing field.”
- ubiquitous and frustratingly ambiguous
- refer to gaps in existing markets or product lines
- varying approaches to capturing opportunity
- Rather than think of white space as external — as some indistinct but desirable land outside your company’s walls — I suggest that it’s more productive to view it as an internal signpost — as a way to map your company’s ability to address new opportunities or threats.
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