Strategy as Simple Rules
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The secret of companies like Yahoo! is strategy as simple rules. Managers of such companies know that the greatest opportunities for competitive advantage lie in market confusion, so they jump into chaotic markets, probe for opportunities, build on successful forays, and shift flexibly among opportu
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- The secret of companies like Yahoo! is strategy as simple rules. Managers of such companies know that the greatest opportunities for competitive advantage lie in market confusion, so they jump into chaotic markets, probe for opportunities, build on successful forays, and shift flexibly among opportunities as circumstances dictate. But they recogniz...
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