Top Highlights

• The Four Realms of an Experience
• Generally, we find that the richest experiences—such as going to Disney World or gambling in a Las Vegas casino—encompass aspects of all four realms, forming a “sweet spot” around the area where the spectra meet.
• “What specific experience will my company offer?” That experience will come to define their business.
• Experiences, like goods and services, have to meet a customer need;
• they have to work; and they have to be deliverable.

Domain