Making Supply Meet Demand in an Uncertain World thumbnail
Making Supply Meet Demand in an Uncertain World
hbr.org
Thanks to global competition, faster product development, and increasingly flexible manufacturing systems inaccurate forecasts are increasing, and along with them the costs of those errors In industries with highly volatile demand, like fashion apparel, the costs of such “stockouts” and markdowns ca
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  • Thanks to global competition, faster product development, and increasingly flexible manufacturing systems
  • inaccurate forecasts are increasing, and along with them the costs of those errors
  • In industries with highly volatile demand, like fashion apparel, the costs of such “stockouts” and markdowns can actually exceed the total cost of manufacturing.
  • quick-response programs, just-in-time (JIT) inventory systems, manufacturing resource planning, and the like are simply not up to the task
  • manufacturing resource planning, for example, a manufacturer can rapidly change the production schedule stored in its computer when its original forecast and plan prove incorrect. Creating a new schedule doesn’t help, though, if the supply chain has already been filled based on the old one.

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