Top Highlights

• The secret to this page’s value is in its first paragraph. It explains that 35% of online transactions in 2020 were done through credit and debit cards. The total value of those transactions was $4.2 trillion; a staggering figure that underlines Stripe’s main value proposition: Don’t miss out on a third of all online commerce. That means the keyw...
• makes complex payment processing concepts accessible to all users, regardless of their expertise level. This approach hinges on making content that is both concise and clear, avoiding unnecessary jargon and overly technical language that could alienate potential customers.
• The goal is to ensure that readers can quickly grasp the essential information without feeling overwhelmed. This is crucial for engaging a broad audience that includes small business owners, startup founders, and even larger enterprises looking to understand and implement Stripe’s payment solutions.
• By focusing on high-value, high-intent keywords, Stripe ensures that their resource pages — like the one we’re breaking down here — capture traffic from users who are not just browsing but are actively seeking solutions to their payment processing needs.
• the terms “how to accept credit card payments” and “accept credit cards online” are highly specific to Stripe’s domain and indicate a high buyer intent. Targeting such keywords helps Stripe not only attract traffic but also attract the right kind of traffic — visitors who are likely to become customers.

Domain