Why MasterClass Isn’t Really About Mastery  thumbnail
Why MasterClass Isn’t Really About Mastery
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What exactly does a university sell? You might say they sell training and skills to help students earn a job.  You might say they sell a space for young adults to explore their intellectual and occupational interests in a low-risk environment.  You might say they simply sell a stamp of approval; a
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  • What exactly does a university sell?
  • You might say they sell training and skills to help students earn a job.  You might say they sell a space for young adults to explore their intellectual and occupational interests in a low-risk environment.  You might say they simply sell a stamp of approval; a guarantee that students won’t fall into the cracks of society.  Or maybe they just se...
  • The truth is that universities sell all of these things, bundled together. And that’s a big reason they’ve been able to raise prices to astronomical levels over the past several decades — it’s really hard to disrupt all of those things at once.
  • Credibility, Not Education
  • Even though MasterClass has instructors such as Aaron Franklin, Hans Zimmer, deadmau5, and Neil deGrasse Tyson, MasterClass isn’t selling a plate of barbeque, a film score, an EDM track, or a physics degree.

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