Indian kids are pushing the need for a robust ‘Toyconomy’. But where are the Indian toys? thumbnail
Indian kids are pushing the need for a robust ‘Toyconomy’. But where are the Indian toys?
economictimes.indiatimes.com
The US and Japan made toys for their domestic markets first before going global industry that is Rs 19,000 crores (USD 2.4 billion) in size and growing at 15% CAGR Funskool is perhaps one Indian brand that is recognisable while partially owned by Hasbro of the US global toy market, estimated at $90
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  • The US and Japan made toys for their domestic markets first before going global
  • industry that is Rs 19,000 crores (USD 2.4 billion) in size and growing at 15% CAGR
  • Funskool is perhaps one Indian brand that is recognisable while partially owned by Hasbro of the US
  • global toy market, estimated at $90 billion, is just 0.5 percent ($500 million
  • nearly 30% of toys sold are learning aids in some form with the rest coming in the realm of ‘fun or leisure’

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