The Rise and Fall (and Rise Again?) of BlackBerry - Digital Innovation and Transformation thumbnail
The Rise and Fall (and Rise Again?) of BlackBerry - Digital Innovation and Transformation
digital.hbs.edu
Investors have rewarded the company – its stock price now sits around $13 per share, a level not seen since mid-2013 late 2013, BlackBerry has given up on producing phones and has reinvented itself as a software and services business BlackBerry reported 7% growth in software and services and guided
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  • Investors have rewarded the company – its stock price now sits around $13 per share, a level not seen since mid-2013
  • late 2013, BlackBerry has given up on producing phones and has reinvented itself as a software and services business
  • BlackBerry reported 7% growth in software and services and guided to 10-15% growth for the year
  • In many ways, BlackBerry was the producer of the world’s first widely-adopted premium smartphone brand. At its peak, Blackberry owned over 50% of the US and 20%
  • of the global smartphone market, sold over 50 million devices a year, had its device referred to as the “CrackBerry”, and boasted a stock price of over $230.

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