Top Highlights

• eople would upcharge them for an insane price. So everybody's getting ripped off, there's counterfeit tickets, and it's just a big mess.” But if you do it on the blockchain, Katz thought, then the artists, venues and fans can all have a say.
• It’s all about artists, teams and fans having a symbiotic relationship." —Josh Katz
• —features of NFT technology is token-gating: by holding a specific NFT, you can have access to exclusive files or content made available only to those who hold that token. YellowHeart leverages this NFT capability to allow artists to communicate directly with their fans, share airdrops and photos with them—ahead of the gig or even after the gig.
• But it’s not just community engagement that makes it a compelling proposition. NFTs allow for a seamless revenue-sharing model so that artists get a cut of each secondary sale, because royalties are coded into the project’s smart contract. YellowHeart enables a similar model for venues and artists. For venues and artists who get no compensation for...
• It’s as simple as downloading an app on your cell phone and paying for tickets with a credit card. For those who prefer to buy tickets with crypto, the platform also has integrations with MetaMask and Coinbase Wallet.

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