Global fast food giant McDonald’s is ending a two-year test of using artificial intelligence to take customer orders in its drive-thrus. While the specific technology, provided by IBM, is being phased out next month, according to a report by Restaurant Business, the company still sees a place for AI in its order-taking process.
McDonald’s began testing the drive-thru chatbot in October 2021, to determine if AI-powered automation could speed up customer service.
The experiment did not go off without a hitch, as customers complained the chatbot routinely got orders wrong, asking if one customer would like bacon on their ice cream.
Many fast food companies are looking to leverage artificial intelligence. In September, Wendy’s partnered with Gemini AI developer Google to bring its large language model (LLM) chatbots to its drive-thru lines—saying they wanted to “set our employees up to be in a position to succeed and make their lives a little bit easier in the restaurant.”
In August, researchers at IBM said roughly 1.4 billion around 40% of workers will need new job training because of the integration of artificial intelligence into the workforce.
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