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• OOTWEAR Reebok Follows Nike Into Digital Fashion and Gaming, With an AI Twist Footwear brand Reebok will debut an on-chain gaming experience next year that it promises will be “mind-bending.”
• The shoemaker, which is owned by Adidas, has entered an exclusive partnership with crypto tech startup Futureverse to develop numerous AI- and blockchain-backed games and digital experiences, both companies jointly announced Thursday.  The stated aim of the collaboration is to extend Reebok’s brand presence into virtual realms and “revolutionize f...
• While the partnership appears poised to upload numerous Reebok styles into digital wearable versions linked to NFTs, as shoe brands including parent company Adidas and rival Nike have recently done, Reebok appears particularly intent on creating immersive virtual gaming experiences that give those digital shoes a reason for being.
• Next year, Reebok and Futureverse will debut “Reebok Impact,” a “mind and heart-bending digital shoe experience” that will incorporate AI tech and on-chain digital wearables. The first announced project to come from the companies’ collaboration, “Impact” was designed, according to its creators, to “demonstrate that life is not about your sneakers, ...
• “Our ethos champions the principle of moving with purpose and stepping out into the world as a participant, not a spectator,” Reebok CEO Todd Krinsky said in a statement. “Our partnership with Futureverse and the upcoming launch of Reebok Impact enables us to transcend traditional boundaries of innovation to engage our consumers in the digital evol...

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