Actors Union Agreement That Includes AI Rules Is ‘Not a Waiver,’ Director Says - Decrypt
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In the interim agreement, SAG-AFTRA says producers must notify and get written consent from performers when creating a digital avatar of the performer. The filmmakers agree to not use digital replicas of background actors in lieu of hiring the background actors “necessary to fulfill the applicable c
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The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has reached an interim agreement with producers that includes rules for the use of artificial intelligence (AI) in films. The agreement states that producers must obtain written consent from performers before creating a digital avatar of them, and cannot use digital replicas of background actors instead of hiring them. Producers also need consent from both the actor and the union before using the replica in new photography or soundtrack. However, consent is not required for post-production activities like editing or noise reduction.
Top Highlights
- In the interim agreement, SAG-AFTRA says producers must notify and get written consent from performers when creating a digital avatar of the performer. The filmmakers agree to not use digital replicas of background actors in lieu of hiring the background actors “necessary to fulfill the applicable coverage minimums for the scene(s) to be photograph...
- Producers must obtain written consent from both the actor and the union before the replica is used in “new photography or soundtrack not previously recorded by the performer or background actor for that motion picture.”
- SAG-AFTRA also stipulates that producers can not use the replica of deceased actors without the consent of the union and the actor’s estate.
- SAG-AFTRA notes that consent is not required for post-production, including editing, rearranging, or limited manipulation of the photography or soundtrack, such as noise reduction, timing and speed, and continuity.
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