Categorizing Patterns and Processes in Retail Grocery Internationalisation - CORE Reader
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Geographical spread is typically measured by the number of markets in which a retailer operates. A link to the Uppsala school is also explicit in the work of Vida and Fairhurst (1998), who suggest that the decision to enter a market will be determined by a company’s capacities (firm characteristics)
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- Geographical spread is typically measured by the number of markets in which a retailer operates.
- A link to the Uppsala school is also explicit in the work of Vida and Fairhurst (1998), who suggest that the decision to enter a market will be determined by a company’s capacities (firm characteristics) and management perceptions (decision maker characteristics). As experience grows, retailers overcome these inhibitors and become more ambitious i...
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