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• Instead of viewing ‘cultural’ from the perspective of ‘art’ or ‘high culture’, this research paper will adopt a boarder definition of it. According to Haunschild (2008), the creation of new ideas, new technology and/ or new creative content is no longer limited to arts, music and entertainment, but has been broadened to different aspect of lives in...
• Cultural entrepreneurship is a mixture of artists and entrepreneurs.
• cultural entrepreneurs try to extend the content generated by them to the value chain into cultural distribution (Rae, D., 2005, p.185) by a holistic approach to their work extending from origination and development to realization and disseminatio
• Throughout the whole value chain, cultural entrepreneurs work on the cultural production with inclusion of their personal motives
• With their strong cultural identity, it is believed that the personal beliefs are the driving force which outweigh the extrinsic rewards in creative tasks (Amabile, T., 1988).

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