Top Highlights

• eSponsorships - Sponsorship deals between eSports entities (e.g. teams, events, tournaments etc.) and companies. These deals are supposed to benefit both parties involved. The eSports teams get money or other products from the sponsors and the sponsors get visibility for their company from the eSports teams
• eSports – Professional gamers play video games competitively against each other in tournaments or leagues
• Sponsee – The legal or natural person that receives goods or money from the sponsor in exchange for promotions
• Through the promotion of the sponsored party the sponsor is hoping to reach out to the target group (Walraven, 2013). This way the sponsor doesn’t directly advertise their products or services but rather shows the target audience of the sponsor that they support the sponsored party. Sponsorships are a positive way for companies to reflect their val...
• found six main objectives which are listed below from the most important to the least important: 1. Be more generous (This means that companies want to support events or sports teams out of goodwill) 2. Strengthen brand image 3. Create more awareness about the company 4. Generate better sales 5. It’s a passion of management 6. Recruit new employees

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